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China cherry potential

China offers great export opportunities to Argentine and Australian cherry growers, says Fruta Cloud
China will become a top cherry market for newcomers Argentina and Australia, despite tariff and fumigation challenges, as cherry demand throughout the country grows, predicts Fruta Cloud.

The Shanghai-based B2B imported fruit service provider said mainland Australia, which gained cherry access last year, has a geographical and transport-cost advantage over top cherry supplier Chile. Meanwhile, Argentina, which also gained cherry access last year, can express-ship its cherries by sea three times a week.

Indeed, Fruta Cloud said it was the first company to introduce Argentine cherries to the market this season by supplying Alibaba Group’s Hema supermarkets.

Fruta Cloud said the export opportunities for Australia and Argentina cherries in China out-weigh the challenges, which for Australia include preserving fruit quality after compulsory fumigation, and for Argentina involve a 10 per cent import tariff and a cold-treatment protocol.

“As the demand for cherries is growing stronger, it is believed that China will become one of the most important exporting markets for Argentinian and Australian cherries. Lucky Chinese consumers are provided with more options for cherries,” Fruta Cloud said in a press release.

Chile is currently China’s top Southern Hemisphere cherry supplier, shipping over 15,000 tonnes of cherries via ocean and sea from late October to the end of February, Fruta Cloud said.

“Chilean cherries have been performing well in recent years owing to their outstanding quality, such as large size and good firmness,” the company said in statement. “Thus Chilean cherries win a good reputation among consumers. In addition, the huge marketing investment from [Chilean exporter association] Asoex in China has also played a significant role in this item’s success.”

After years targetting China’s first-tier cities, Chilean cherry exporters are now focusing on the second and third-tier cities, which have great consumption potential, Fruta Cloud added.

Fruta Cloud said it helped Asoex launch Chilean cherries at Shuangfu Wholesale Market in Chongqing in January this year. “This event successfully ignited the passion for Chilean cherries in Midwest China,” Fruta Cloud said.

Source: http://www.fruitnet.com/asiafruit

Author: Luisa Cheshire