AHEIA - Providing leadership to support and strengthen Australia's trade in horticultural produce.

Industry Resources


Chief Export Trade Credit Insurance Program

UTA LUCKY – 0437 399 203 utalucky@chieftradecredit.com.au 

ROB GOLDING – 0481 102 368  limits@chieftradecredit.com.au

Australian Financial Service License – 291459

Web: www.chieftradecredit.com.au 

ATMAC Resources

The Australian Horticultural Exporters' and Importers' Association (AHEIA) has been awarded a grant from the Department of Agriculture and Water Resources under the Agricultural Trade and Market Access Cooperation (ATMAC) program to address supply chain issues.

The project - ‘Bilateral Trade Facilitation through Import Value Chain Development and Capacity Building’, supports bilateral trade participation with Vietnam and China. Phase one of the project has been completed, and the following resources are now available:

Exporting Dragonfruit to Australia from Vietnam


Exporting Pears to Australia from China:

 Paths to Market

In 2017 AHEA collaborated with HIA and Austrade to produce the "Paths to Market" document, to provide information for horticultural producers wishing to export, particularly for the first time. This document was designed to provide a basis for discussions around export, and to facilitate the formation of appropriate supply chain partnerships to enable the initiation of trade.
This document identifies four generic options available for Australian producers wishing to export their products:
1. Single grower/exporter
2. Online
3. Large exporter/Brand
4. Trader/consolidator

"Paths to Market" then details the division of roles and risks under each of these models between the relevant supply chain participants. This is a more nuanced approach whereby producers are able to assess the limitations of the capacity of their enterprise and be encouraged to form relationships with supply chain partners to address any deficiencies.
Greater collaboration is needed between participants in the value chain to understand and embrace these models that leverage their expertise to improve quality of the produce traded and build market share. All parties in the chain play a role and need to be integrated into the strategy.
Click here to access "Paths to Market"

 Peak Industry Bodies

 Hort Innovation 

Horticulture Innovation Australia Limited (Hort Innovation) is a not-for-profit, grower-owned Research and Development (R&D) and marketing company for Australia’s $9 billion horticulture Industry.


The Australian Trade and Investment Commission–Austrade–contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:

  • develop international markets and promote international education
  • win productive foreign direct investment
  • strengthen Australia’s tourism industry
  • seek consular and passport services.

FTA - Freight & Trade Alliance

Freight & Trade Alliance (FTA) is Australia’s leading representative body for the international supply chain sector bringing together importers, customs brokers, freight forwarders and logistics service providers.

The Australian Peak Shippers’ Association (APSA) is the peak body as designated by the Federal Minister of Infrastructure and Transport performing a vital role in protecting Australia’s export supply chain.

Together we form an influential advocacy alliance ensuring that our members are at the forefront of all emerging supply chain issues through our responsive operational support, professional development training, industry updates, commercial services and corporate events.