Australian company N & A is owned by the Cathels family. Rob showed up at recent Fruit Logistica trade fair in Berlin for the official signing of the Swing® license and for the yearly Swing® global meeting.
Rob explains: “The N & A Group is a third generation family owned business which is based in Sydney. Our distribution centre is located in Orchard Hills in Western Sydney, supplying the major supermarkets and fresh fruit wholesale markets across Australia."
"Our Exports are predominately to the Asian and Middle Eastern markets, with future plans of expansion to the European Markets. Our farming land in Batlow, in the Snowy Mountains region of New South Wales consists of approximately 100 hectares growing of Apples, conventional and organic production, as well as organic berry production with a further 900ha available for planting."
N & A played an instrumental role in the successful introduction of Kanzi® to the Australian market, and are now the biggest grower of Kanzi® in Australia amongst the partners in the Kanzi Marketing Group.
The success with Kanzi® shows the value of branding, and the support of a global group of partners are vital elements to ensure the success of a new apple in the unique Australian retail market.
The Cathels family decided to join the RedMoon® company for Swing® after several years of discussions and research into this product. We found that the RedMoon® company had and has a clear vision of the direction they were heading to create and maintain sustainable brands and relationships. As a family owned company we were very impressed with the professionalism, values, culture and passion that stood behind the brand which gave us full confidence in building a long term relationship.
In a perpetually competitive market, Swing® is a clear stand out amongst the rest. We have never seen a more convincing apple because of a full range of advantages: attractive rustic fruit, resistance to scab and very tolerant to other diseases like fireblight and powdery mildew – this allows growers to implement very sustainable and responsible farming.
The cultivar “Xeleven” stores well, giving super long shelf life – which is perfect for the Australian consumer. And, with its super texture, customers globally get a chance to taste and experience a whole new super fruit. With customers now choosing to make health conscious purchases, we believe Swing® will move to the top of the consumer’s shopping list with all the health benefits it has to offer. It is simply a great all round apple! Our intention is planting up to 100 hectares of Swing® in Australia, both at our orchards in Batlow, NSW and throughout our group of committed supply partner’s orchards in the best growing regions across the country. Because of its robust genetics, this apple ticks all the boxes for responsible farming.“
Braun Jürgen, CEO of RedMoon® Company: "Indeed responsible farming is essential for us. We want all our partners around the world, for all our brands and varieties, to reduce the human impact on nature and produce as sustainable as possible. With Cathels we have the next family run business joining and we love short decision ways, open minds, like-minded people with a large horizon. On the other side Swing® speaks for itself: Consumers are struck by the rustic look which reminds them “old varieties”, they like the taste and the color, now a lot about healthy ingredients, in short the consumer out there wants to eat healthy, nature-oriented and sustainable apples.
The interest throughout the world is amazing: all Swing®s of this season are already sold. The production in France and Italy is placed in many countries in Europe, Middle and Far East, our customers and retailers love the outstanding apple. That’s the reason why we feel comfortable to increase hectares and partner with the whole world. Lots of Partners from other brands like Kiku® and Isaaq® have already expressed their interest, as it fits perfectly into their schemes for responsible farming as well. At Fruit Attraction 2019 in Madrid we will rock again with good news.”
For more information:
Red Moon Ltd
Image: Kanzi apple - APAL
Publication date : 2/27/2019