Australia's biggest kiwi fruit grower, Seeka, gambles on jujubes for expansion
The largest producer of kiwi fruit and nashi pears in the country is investing millions in a fruit many Australians have never tasted or even heard of.
Seeka, which was founded in New Zealand, is planning to plant 40,000 jujube trees at its Australian operation near Shepparton in Victoria.
“A lot of growers are unwilling to make that jump to something that’s in the land of the unknown, but it’s kind of what we do,” general manager Jonathan Van Popering said.
“We’ve got kiwi fruit, we’ve got nashi pears, there’s not a great deal of growers in those industries, so for us, it’s normal to be a bit different.
Author: Kerry Staight
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